Google says the reason is that too Phone Number List many non-advertisers use the keyword tool and API. As a result, they cannot guarantee the functionality of the tool. But I think there's more to it. Because Google thickens the Phone Number List number of words for advertisers, there is more competition for fewer words. After all, if you rely purely on the suggestions and suggested words, you will not advertise separately on the Phone Number List plural or singular form. You will also only use the suggestions that AdWords makes in your campaigns. You will no longer use the suggestions that have not been made.

AdWords strategy You are thus Phone Number List forced to follow the AdWords strategy 'exact match modifier' that many agencies implement: Advertise on [buy chocolate] and on +chocolate +buy. You bid €0.20 more for the exact Phone Number List shape. Via the search box 'actually searched words' you can find out which search variants are used. After all, these are triggered by the + variant. Over time, you can now supplement Phone Number List these extra words as targeting words (or exclude them) and refine your campaign. More sales for Google.

This exact modifier strategy Phone Number List is a good one in itself, but you understand that not everyone does this and that the competition for the words that Google does suggest is getting higher. The auction model thus Phone Number List guarantees a higher turnover for Google. Bonus tips to get more out of the keyword planner But as we promised, there is a way to get more insight. 1. How do I gain some insight into the Phone Number List differences between keywords? Start with your basic seed keyword and let Google generate the list of suggestions.